ABOUT US

Beeb is a creator, builder, and the founder of SBM. His vision is simple but powerful: inspire the next generation to become producers, not just consumers. "We are more than ball players, athletes, and musicians." For Beeb, this brand is about ownership and using it to build generational wealth and bridge the racial gap.

In November 2020, Beeb launched his debut products and sold out immediately. Three months later, the Black History 365 windbreakers dropped — and were gone in under 24 hours. That moment confirmed what he already felt: this brand was something real.

Then life shifted.

On February 18, 2021, Beeb lost his job due to COVID and on the same day, learned the worst news a parent can receive. His 15-year-old son was gone. In the grief that followed, creating content and sharing his story became a lifeline. "Grieving is a never-ending process. You simply learn how to navigate through life without your loved ones."

SBM is continuing forward with new ideas, deeper purpose, and everything Beeb has been through behind it.

Our Why: Black culture has shaped every corner of the world from sports, music, fashion, art, literature, cuisine and more. Its influence is everywhere, yet the story behind it isn't always told. SBM exists to change that. Through unique designs and authentic storytelling, we contribute to The Culture 

that has given so much to the world.

Our Mission: SBM is building a platform, a space where Black creatives can share what they've made and be supported doing it. We're here to create real opportunities for Black people and people of color to turn their passion into something lasting. To revolutionize the clothing industry by spreading economic opportunity. And above all, to inspire the next generation to become producers, not just consumers.